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Calm the F*ck Down: Mental Performance for Entrepreneurs with Karina Baldwin

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Summary

In this episode of The Burnout Proof Podcast, I sit down with mental performance coach Karina Baldwin, who took her experience as a Division 1 athlete and transformed it into a powerful framework for coaching female entrepreneurs. We dive deep into the connections between athletes and entrepreneurs, breaking down how imposter syndrome sneaks in, why confidence is essential, and how you can train your mind like an elite performer.

From self-reflection techniques to her “confidence buckets” model, Karina shares no-BS strategies to help you build resilience, overcome mental blocks, and get clear on your identity beyond just being a business owner. This episode is packed with actionable insights and tough-love advice for entrepreneurs ready to upgrade their mental game and sustain their energy for the long haul.

Tune in if you’re ready to:

  • Show up for your business with true “expert energy”

  • Build confidence from real, tangible wins

  • Transform your mindset to handle the pressures of entrepreneurship—just like an athlete

Plus, we’re dropping something massive for Black Friday—be sure to join ⁠my list⁠ for exclusive deals, mindset tools, and systems to kickstart your 2024. Trust me, you do not want to miss this.

RESOURCES:

Some Takeaways

  • Imposter syndrome is self-imposed: You have the power to step out of it and into expert energy.

  • Confidence comes from four sources: Tap into personal experience, vicarious experience, body state, and persuasion.

  • Reflection drives results: Repeat your successes by getting clear on what actually worked.

  • Athletes and entrepreneurs share similar pressures: Build resilience like an elite performer to handle the expectations.

  • Identity matters: Balance your sense of self beyond just “CEO” for sustained fulfillment.

  • Proof journal magic: Keep a record of wins to remind yourself what you’re capable of.

  • Self-reflection combats dark thoughts: Facing fears head-on builds resilience.

  • Business success shouldn’t feel like a weight: Set up systems that support you, not drain you.

Sound Bites

  • “Calm the fuck down!”

  • “If you can do it once, you can do it again.”

  • “Your business is like a partner.”

Chapters

  1. 00:00 Introduction to Mental Performance Coaching

  2. 02:59 Karina's Journey from Athlete to Coach

  3. 05:53 The Parallels Between Athletes and Entrepreneurs

  4. 08:57 Understanding Imposter Syndrome

  5. 12:02 The Importance of Confidence Buckets

  6. 14:57 Strategies for Repeating Success

  7. 17:50 Building a Supportive Business Identity

  8. 20:55 Conclusion and Resources

About Karina Baldwin, Mental Performance Coach

Karina Baldwin is a Mental Performance Coach and has a Masters in Performance Psychology. She started her career working with collegiate athletes, worked with the US Army for 3 years and has now transitioned to working with female CEOs. She teaches you how to calm the f*ck down and truly believe that business is easy. Through Mental Performance Coaching she has worked with over 50 CEOs to teach them the skills to master their minds and make their mind *and business* work FOR them rather than against them.



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